Digital Design + Art Direction

Hi mccann,
welcome to my
favorites.

Here you’ll find a selection of
my favorite work in digital design, UX/UI design,
and visual identities.

01

Neubau Music

Client
Neubau Music

Project Type
Freelance work

Services
Brand Design  

Web + Interface Design

Coding

A dynamic digital rebrand for a Berlin-based label showcasing its artists with impact.

For the Berlin-based label neubau music, I created a digital rebranding, including a flexible design system and a new website that seamlessly integrates concept, design, and development.

The platform provides an aesthetic stage to showcase the label’s artists, combining strong visual identity with intuitive UX and UI design for a seamless user experience.

02

Shure

Client
Shure

Agency
Dievision

Services
Art Direction
User Interface Design

A cohesive and scalable digital design system for an audio innovator with over 80 years of expertise.

For over 80 years, Shure has been a pioneer in microphones, headphones, wireless systems, and in-ear monitoring. Since 2007, the agency Dievision has been delivering numerous digital projects for Shure across the German, Dutch, and Chinese markets.

In 2017, as Art Director, I played a key role in shaping Shure’s digital design system with the design team, ensuring a consistent and scalable visual identity across all digital touchpoints.

03

Humming Records

Client
Humming Records

Project Type
Freelance work

Services
Brand Design  

Web + Interface Design

Coding

A bold and flexible digital identity 
for an indie label shaping the 
future of music.

For the indie label Humming Records, based in Berlin and Hamburg, I created a comprehensive website redesign. The focus was on a clean, modern aesthetic that strengthens the label’s identity while ensuring an intuitive user experience.

In addition to the new website, I developed a flexible design system, allowing Humming Records to effortlessly adapt their digital assets — from artist landing pages to social media content.

The result: A fresh, timeless design that puts the music and artists front and center.

04

Robinson Club

Client
Robinson Club

Agency
Kochstrasse

Services
UX/UI Lead

Art Direction

A digital evolution for ROBINSON — turning vacation dreams into an interactive experience.

For the first time in years, ROBINSON Club has taken a bold new digital direction—bringing vacations to life before they even begin. What started as an extension of the print catalog has transformed into a standalone online magazine and a fully immersive experience.

Each month, a new edition features interactive stories that let users explore the world of ROBINSON in a dynamic and engaging way, redefining how vacation inspiration is delivered online.

My role in this project:
I was primarily responsible for the concept, design, and execution of the magazine. As Head of Design, I led a digital team, ensuring a seamless and engaging user experience throughout the project.

05

enercity

Client
enercity AG

Agency
Dievision

Services
Campaigning  

Art Direction

A bold visual campaign for enercity — powering the eco energy transition.

For its green energy campaign, enercity set out to redefine itself — from a local utility provider to a national digital energy service. The goal: to make the energy transition effortless and accessible, while achieving top rankings in market research.

Together with eye candy Berlin, I helped craft a striking visual identity that brings future-focused topics like renewable energy, e-mobility, and smart home solutions to life — turning complex innovations into an engaging brand experience.

My role in this project:
I was responsible for the visual concept and execution of the campaign, creating a distinct and compelling design that communicates enercity’s transformation and inspires people to embrace the future of energy.

06

kinu.earth

Client
kinu.earth

Project Type
Freelance

Services
Branding  

Visual Identity

A purpose-driven brand identity for kīnu — making sustainable finance accessible.

More and more people want to align their finances with their values, but the intersection of finance and sustainability can be complex. Kīnu aims to simplify this by offering guidance on ethical and sustainable investing, helping users grow their wealth while making a positive impact.

To visually represent the brand, I developed a unique and audience-focused identity. The brand guidelines are designed to clearly communicate Kīnu’s mission, making sustainable finance approachable and engaging.

My role in this project:
I was responsible for the concept, design, and execution of Kīnu’s visual identity. By creating a cohesive and strategic brand system, I ensured a strong and meaningful connection with its users, reinforcing trust and clarity in a complex financial landscape.

Timo X mccann

Born in 1993, I’m a Digital Designer, Art Director, and Musician based in Hannover Berlin, with over 10 years of agency experience as a Communication Designer.

I’m passionate about great design and have a strong affinity for movement in the digital space.

Over the past 10 years, I’ve had the opportunity to work with amazing brands, including BOSCH, Universal Music, Sony Music, Continental, E.ON, Sennheiser, Audi, TUI Group, SHURE, Rossmann, Schierker Feuerstein, and Graswald.

I believe I’d be a great fit for mccann, bringing experience in branding and campaigns while also having strong UX/UI design skills. At the core, I see myself as a Snr. Visual UX/UI Designer — let’s explore how I can best contribute to your team!

Professional
Experience

2021 – today
Kochstrasse – Agentur für Marken GmbH
Senior Art Director Digital

2019 – 2021
Dievision – Agentur für Marken GmbH
Art Director Digital

2017 – 2019
gobasil GmbH
Communication Designer

2014 – 2015
HARZKIND GmbH
Communication Designer

2010 – 2015
VIVIATY
Graphic Designer

Thanks
for your time.

Do you wanna talk?